Why accessibility should be at the forefront of your software design process
A hot topic in the tech industry for some time now, but despite its growing importance, it is still often considered an afterthought
Simplicity
Never pursue anything that does not provide direct value to educate or drive sales.
Transparency
Explain every step of the way - if needed. Ensuring no-one is lost when the domain experts leave.
Usability
User Experience must be at the core of all design, creative, and development processes.